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Are Google’s AI Overviews Feeding on AI Content? What the Data Shows

Are Google’s AI Overviews Feeding on AI Content? What the Data Shows

Coffee Talk
• 5 min
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In this episode of Coffee Talk, I dive into the transformative impact of AI-generated search features, like Google's AI overviews, on online information consumption. We explore a critical question: Are these AI overviews citing more AI-generated content than human-written content? At Thea Media, we analyzed one million search engine results pages to uncover that nearly 90% of cited pages contain some AI-generated content. This trend suggests a potential AI-to-AI feedback loop reshaping the web. Despite this, Google doesn't explicitly favor AI content over human content, emphasizing quality and accuracy. I discuss how brands can leverage AI responsibly to enhance content creation without sacrificing quality. Join me as I navigate the rise of the AI content ecosystem and its implications for SEO and brand visibility.