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The Great Decoupling: Why Your SEO Impressions Are Up But Clicks Are Down

The Great Decoupling: Why Your SEO Impressions Are Up But Clicks Are Down

Coffee Talk
• 6 min
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In this episode of Coffee Talk, we dive into the puzzling world of zero-click searches and the Great Decoupling in SEO. As businesses see Google Search impressions soar while clicks drop, I explore the impact of AI-driven search interfaces and AI overviews. Learn why traditional SEO metrics are no longer in sync and how AI overviews are reshaping user behavior. I discuss strategies to adapt, including focusing on high-intent content, diversifying your channels beyond Google, and redefining success metrics. Discover how to thrive in this new era by providing value that AI can't replicate. Join me as we navigate the evolving SEO landscape.