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AI Traffic Is Rising - But It’s Not Replacing Search (Yet)

AI Traffic Is Rising - But It’s Not Replacing Search (Yet)

Coffee Talk
• 6 min
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In this episode of Coffee Talk, we dive into the rising tide of AI-driven web traffic and its implications for the digital landscape. Despite the buzz around tools like ChatGPT, AI traffic still represents a small fraction of overall web traffic compared to traditional search engines like Google. Over the past year, AI referrals have surged nearly tenfold, with ChatGPT leading the charge, now sending more traffic than platforms like Reddit and LinkedIn. However, AI is not yet poised to replace search engines. I explore why businesses should still prioritize SEO while strategically integrating AI platforms into their visibility strategies. Join me as we unravel the hybrid future of digital traffic, where AI complements but does not replace search engines.