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The Rise of AI Overviews and the Fall of Featured Snippets: How Google’s SERP Is Changing

The Rise of AI Overviews and the Fall of Featured Snippets: How Google’s SERP Is Changing

Coffee Talk
• 6 min
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In this episode of Coffee Talk, I dive into the evolving dynamics of Google's search engine results page (SERP). The rise of AI overviews is reshaping how information is presented, pushing traditional features like featured snippets into the background. Since early 2025, AI-generated summaries have surged, appearing in over a quarter of search queries, especially for informational searches. This shift demands a new SEO approach, focusing on content depth, authority, and brand presence. As zero-click searches become more common, the emphasis moves from direct traffic to building brand awareness and trust. Join me as I explore how businesses can adapt to these changes and thrive in an AI-driven search landscape.