Rethinking SEO: How to Future-Proof Your Strategy with Relevance Engineering
Coffee Talk
In this episode of Coffee Talk, I delve into the rapidly evolving world of SEO and how to future-proof your strategy with relevance engineering. As AI-powered search experiences like Google's AI overviews and large language models become more prevalent, traditional keyword-focused tactics are no longer enough. I explore how relevance engineering shifts the focus from optimizing for search engines to optimizing for discovery across various platforms. Learn how to enhance your content at the passage level, build topical authority through content clustering, and write for both people and machines. Discover the importance of structured content formats and monitoring AI's portrayal of your brand. Join me to understand how relevance engineering can upgrade your SEO strategy and ensure your brand's visibility in the AI-first search landscape.
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