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Optimizing for AI Search: Why LLM Visibility Still Comes Down to SEO

Optimizing for AI Search: Why LLM Visibility Still Comes Down to SEO

Coffee Talk
• 6 min
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In this episode of Coffee Talk, I dive into the evolving world of search optimization in the age of AI. With tools like ChatGPT and Google's AI Overviews reshaping how we find information, new terms like GEO, LLMO, and AEO are emerging. But here's the catch: the core principles of SEO still hold the key to visibility. I explore how creating well-written, topically consistent content can influence AI models and why traditional SEO tactics remain vital. From the importance of unlinked mentions to optimizing core website pages and document-based content, I discuss how to ensure your brand stands out in AI-driven searches. Join me as I unravel why SEO isn't being replaced but rather expanding its reach in this AI era.