A blueprint for creating the perfect About Us page doesn't exist. Making a persuasive pitch with your brand’s story can be less complicated using some key components.
Conveying the mission of your business in your About Us Copy is crucial. It assists in attracting talent, and leads that have Corporate Social Responsibility (CSR) goals.
Every business started somewhere, how it began is part of its origin story. Consumers are curious about how it all began, and the story should be told. It’s reassuring to know that the business you do is justified.
Some major corporations could fill pages just on this topic, and some startups can simply portray the story of how the company was bred, the challenges it has faced, and its vision going forward.
Summarizing what products you offer, and then implementing that into your About us Page can be very beneficial to tying them in with your brand values in your messaging.
Really highlight the benefits aspect, and parade what you offer focusing on what makes it unique.
Things like reviews, client logos, case studies, testimonials, and results add substance to your About Us page. Portraying these things backs up the claims you make about your business, showcases your credibility, and gives a glimpse into what you can do for potential clients.
Keeping these components in mind will give you a foundation to build an engaging and intriguing About Us page.