LinkedIn has published new insights into the benefits of brand and lead-gen marketing. Using both in a balanced and strategic approach can lead to better results for your business.
These insights are based on research with over 4,000 marketers from around the world. They provided their feedback on the results they've seen from each area.
Data shows that while B2B brands remain heavily focused on lead-gen, boosting your brand presence can also have huge benefits that will contribute to your overall results.
Take a look at the infographic below: