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Social media advertising services have become an integral part of social strategy for businesses across industries. As algorithms change, businesses can diversify strategies to reach the right people at just the right time with social advertising.
Each social advertising platform has its unique way of reaching people and each has its own advantages. Businesses in almost any industry can benefit from the use of social advertising to engage, inform, and convert their specific audience.
Discover how our agency and social media ad management services can grow your online presence, increase your sales, and improve your customer loyalty by contacting us online today. Or, reach us by phone at (941) 444-1945!
Reach an audience of more than one billion with social media ad management services for Facebook, the world's biggest social media network.
Connect with current and potential clients fast with social media advertising services for Twitter. Become the business that users follow and trust.
Access more than one-third of the Internet with social media ad management services for YouTube. Create text- and video-based ads that drive leads and sales.
Build brand awareness and drive engagement with a competitive ad campaign for Instagram that gets users to interact with your brand and buy your products.
Advertise on the best social media platform for lead generation. Target and capture valuable leads with compelling and personalized ads for your audience.
With Theia Media Agency, your business doesn’t have to worry about managing your social media advertising campaigns, whether on LinkedIn or Facebook. Our experienced team of social media specialists, as well as graphic designs handle everything when it comes to social media ad management.
As a part of our social media ad management services, your business receives:
If your company hasn’t advertised on social media before, our social media advertising services also include the installation of network tracking pixels, like Facebook Pixel, on your site. That way, your ad campaign can use remarketing to convert stray customers.
Whether you’re selling business-to-consumer, business-to-business, or ecommerce, social media advertising services can help your company. Social media is accounting for 30 percent of time spent online.
It is a wise decision to target people directly where they enjoy spending their time.
Theia Media Agency will combine many different social media advertising services that creates a campaign that is tailored to your business model.
Whether your goals are to drive conversions, increase your brand awareness, or increase engagement with your audience, social media advertising services are versatile. We can find the best approach for your business.
The strategy will include applicable content that is up to date with current marketing trends and will always consider the unique aspects of your business that set you apart from competitors.
While there are many social media advertising platforms on the Internet that offer paid advertising options, it’s important to choose the platform that will allow you to reach a relevant audience.
When it comes to your campaign there are some big players in the game that should be considered. These networks include Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube, and Snapchat.
Our strategists, as well as social media specialists, can help your business choose the best platforms for your social media ad management services. Helping your company focus on the most useful networks for your company can result in a bigger return and better results.
Learn more about the different platforms and their advantages below:
Facebook is currently, and most likely will remain, the biggest social media advertising platform. There are 1.47 billion daily active users on Facebook as of June 2018.
Facebook is widely recognized as the leader in social media advertising trends. Facebook advertising works for just about every business and is a great place to start with social advertising. Facebook offers social media advertising companies and businesses to reach audiences based on the campaign objectives. A few options include campaigns to drive awareness, engagement, traffic, conversions, store visits, and many more.
Facebook currently allows users to post ads using photo, video, carousel, slideshow, and Facebook Instant Experiences:
In addition to a variety of ad formats, Facebook offers targeting options that allow advertisers to target specific demographics, interests, and behaviors. Facebook can also target users based on where people shop, travel, and much more!
Instagram is owned by Facebook, so their advertising systems are similar. Instagram introduced advertising in 2015 and it’s seen growth ever since. In fact, the number of Instagram ads increased by 28 percent when comparing July 2017 to December 2017.
Visuals are one of, if not the most, important element of an Instagram advertising campaign creative. It doesn’t matter if you are selling the best product in the world with the best customer service, if you have poor visuals, your Instagram campaign will suffer.
Instagram ads can be in the same format as Facebook: photo, video, carousel, slideshow, and Instant Experiences. Instagram also allows users to structure a campaign based on the campaign objective, such as website clicks, conversions, app installs, engagements, video views, and awareness. Instagram advertisers can target their ads the same way as Facebook ads.
There are over 330 million monthly active Twitter users tweeting away and scrolling through their feeds. Twitter offers several forms of paid advertisements to reach these users. Twitter advertisers have the option to select the objective they want to achieve for their business, whether that be increasing traffic, engagement, awareness, video views, followers, app installs, or app re-engagements.
Like Facebook, Twitter also offers targeting for paid advertisements based on location, gender, languages, device, platform, and carrier.
Twitter has two distinct differences from most other social platforms. Twitter includes targeting by keywords to reach people based on their Pinterest searches. Twitter also includes an option to target people who are similar to users who follow specific accounts.
For example, if you want to target people who are like people who follow your competitors, you could include your competitors’ Twitter accounts in the target audience. It’s important to know that you are not targeting the specific followers of these accounts. You are targeting users who are like those followers.
Pinterest reached over 200 million monthly active Pinterest users as of September 2017. Pinterest advertising offers campaigns based on an advertising objective.
Pinterest advertising objectives include awareness, engagement, traffic, app downloads, and video awareness. Additionally, Pinterest offers a few different ways to shape audience targeting.
Advertisers can target audiences based on interests and keywords. When targeting by interests, Pins will show in users’ home and category feeds based on a user’s past interests and on the topic of the category. Advertisers can select from a variety of interest categories, each with additional segments. When targeting by keywords, advertisers can select phrases and words that would be similar to what a user is searching. This targeting places Pins in a user’s search results. It is best practice to include both keywords and interests in a campaign to reach people in both places.
Pinterest also offers custom engagement or email list targeting and some demographic information. Demographic information, such as location targeting, are more limited than other platforms.
LinkedIn offers advertisers three different ad products depending on the goals of a campaign: Sponsored Content, Sponsored InMail, and Text Ads. Sponsored Content places content in the LinkedIn feed. Sponsored InMail sends content to LinkedIn users via a message to their inbox. Text ads are delivered in locations around the LinkedIn feed on a desktop.
LinkedIn’s targeting particularly shines when it comes to employee and company-specific targeting. Industry, position, seniority, and company size are a few ways LinkedIn allows businesses to hone in on a target audience in addition to age and location demographics.
As an example, take a heating and cooling company. Their HVAC company’s advertising strategy may use LinkedIn to recruit top talent in the local area. An ad campaign on LinkedIn could even help them market themselves to potential corporate or business accounts.
With over 1.3 billion users, YouTube has become more than a place to watch videos – it serves as the world’s second most visited search engine behind Google.
Social media advertising companies recommend YouTube advertising for businesses who have short videos advertisements ranging from 6 to 15 seconds to be used in TruView in-stream ads. These advertisements appear before a user watches the intended video. A social media advertising company might also recommend YouTube advertising for companies that have longer video advertisements that would appear in search results called TruView discover ads.
If a business has either of these assets to use in YouTube ads, it can target the ads to people based on demographics, interests, and keywords.
Snapchat has 187 million daily active users with 71 percent aged 34 and under. If your audience is under 34 years of age, Snapchat is a great place for your social media budget.
Snapchat offers three ways to create ads: Snap Ads, Filters, and Lenses. Snap ads appear when a user scrolls through their friends' Stories. Filters are sponsored graphics that users can find when swiping through options to select an overlay on their own photo or video. These are often used for events at a specific location. Lenses also overlay a photo or video but can be designed to affect or alter the image and video of the user.
One of the largest expenses associated with social media advertising services for your business can be hiring someone to do your campaign in-house.
This means you have to add another person to payroll, and pay them for their social media advertising services. Effective social media advertising requires creating copy, graphics, videos, optimizing campaigns and content, monitoring, and reporting.
The constantly changing nature of social media also means that those in the field must stay up to date with the latest tools, trends, and advertising policy updates. Social media advertising companies are dedicated to staying on top of social trends and policies that lead to successful campaigns.
When considering whether or not to make someone on your current team your social media advertising guru, you should consider how much you have in your budget, whether you have the resources to teach them the tricks of the trade, and how fast you want results.
If you're looking for someone that can jump in right away to help your business create a fantastic social media advertising campaign, going with an agency is your best bet.
They know what they're doing, and can likely get you the results you're looking for with their expertise and knowledge. It also saves you the trouble of adding someone to your team.
It’s important that a social media advertising company offers several pricing package options that can be tailored to your needs. Here at Theia Media Agency, we have a variety of options, proven results, and the social media advertising experts who can determine the best strategy to fit your budget.
When choosing a social media advertising agency, be sure to know if they will provide detailed reporting and communication about campaign results. To gauge the performance of your social media advertising campaign, Theia Media Agency will provide extensive social media advertising reporting and performance updates.
Theia Media Agency offers monthly and weekly reporting options depending on your social media advertising needs. You’ll know exactly what is happening with your campaigns when you choose our social media ad management services.
A social media advertising company should be able to tell you metrics like how many people saw your campaign, what actions they took after they saw the advertisement, and how they will use targeting to make sure the people who will act are the people most likely to see the campaign!
Social media specialists at Theia Media Agency can help a business determine where its social media advertising spending will provide the most ROI. Theia Media Agency’s social media experts are ready to use our social media advertising services to help you reach your goals.