Why AI Search Visitors May Be Your Highest-Value Traffic (Even If There Are Fewer of Them)
Coffee Talk
In this episode of Coffee Talk, I dive into why AI search visitors might be your highest-value traffic, even if their numbers are small. As AI tools like ChatGPT, Copilot, and Gemini become more integral to search behavior, many brands are noticing a shift. At Theia Media, we've observed that while AI search traffic is still a minor part of overall visits, its conversion rates often surpass traditional search. I'll explore how AI search traffic, with its deeper intent and faster user journeys, can lead to higher conversions despite fewer clicks. Learn how to adapt your strategies for this evolving landscape, focusing on conversions over clicks and preparing for high-converting, low-volume traffic. Join me as I unpack the metrics that matter in the AI era and how you can leverage this trend for your business's success.
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