Coffee Talk
Marketing tips, industry talk, strategy, business, general information
All Episodes
What Are Keywords? A Simple Guide to Finding and Using Them for SEO Success
In this episode of Coffee Talk, we dive into the world of keywords and their crucial role in SEO success. As your host, I'll guide you through understanding what keywords are and why they remain vital in 2025 and beyond. We'll explore the difference between short-tail and long-tail keywords, and how they can drive high-converting traffic to your business. I'll share practical steps for researching and organizing keywords, focusing on intent and strategic placement to boost your content's visibility. Whether you're a small business owner or a digital strategist, this episode offers valuable insights into building a sustainable keyword strategy that adapts to AI-powered search tools. Join me to learn how to ensure your content reaches the right audience at the right time.
Why AI Search Visitors May Be Your Highest-Value Traffic (Even If There Are Fewer of Them)
In this episode of Coffee Talk, I dive into why AI search visitors might be your highest-value traffic, even if their numbers are small. As AI tools like ChatGPT, Copilot, and Gemini become more integral to search behavior, many brands are noticing a shift. At Theia Media, we've observed that while AI search traffic is still a minor part of overall visits, its conversion rates often surpass traditional search. I'll explore how AI search traffic, with its deeper intent and faster user journeys, can lead to higher conversions despite fewer clicks. Learn how to adapt your strategies for this evolving landscape, focusing on conversions over clicks and preparing for high-converting, low-volume traffic. Join me as I unpack the metrics that matter in the AI era and how you can leverage this trend for your business's success.
Why Branded Search Is the SEO Power Move Most Marketers Miss
In this episode of Coffee Talk, I dive into a crucial yet often overlooked aspect of SEO: branded search. While many marketers focus on broad, non-branded keywords, nearly half of all Google searches are branded. This means potential customers are actively searching for businesses they already know by name, presenting a golden opportunity for conversion. I discuss why branded search is essential, how it signals real demand, and the importance of controlling your branded SERP. Learn how to optimize your brand's online presence, fill content gaps, and manage reviews to build trust and visibility. Tune in to discover how shifting your focus to branded search can lead to higher intent traffic and stronger brand equity.
Why Good SEO Alone Won’t Grow Your Business Anymore
In this episode of Coffee Talk, I delve into why relying solely on SEO is no longer enough to grow your business. The digital landscape has evolved, with search engines transforming into answer engines and AI overviews replacing traditional rankings. I explore how brand recognition and offsite visibility are becoming crucial for capturing clicks. Through examples, I illustrate how businesses with strong branding and demand generation strategies outperform those relying only on technical SEO. I reveal how modern SEO teams are adapting by focusing on deep audience research, intentional brand-building, and creating content that resonates. It's time to embrace a hybrid approach that combines SEO with real marketing, including brand-building and audience engagement, to thrive in today's competitive environment. Join me as I uncover the strategies you need to stay ahead.