Why Branded Search Is the SEO Power Move Most Marketers Miss
Coffee Talk
In this episode of Coffee Talk, I dive into a crucial yet often overlooked aspect of SEO: branded search. While many marketers focus on broad, non-branded keywords, nearly half of all Google searches are branded. This means potential customers are actively searching for businesses they already know by name, presenting a golden opportunity for conversion. I discuss why branded search is essential, how it signals real demand, and the importance of controlling your branded SERP. Learn how to optimize your brand's online presence, fill content gaps, and manage reviews to build trust and visibility. Tune in to discover how shifting your focus to branded search can lead to higher intent traffic and stronger brand equity.
Loading