AI Traffic vs. Traditional Search: Why Less Engagement Might Still Mean More Conversions
Coffee Talk
In this episode of Coffee Talk, we dive into the evolving landscape of website traffic as AI tools like ChatGPT, Perplexity, and Gemini become mainstream. A new type of visitor is emerging—AI search visitors—who behave differently from traditional Google users. They visit fewer pages but spend more focused time on content, often leading to higher conversion rates. I'll explore how these visitors, arriving with specific intent, can be more profitable despite higher bounce rates. Discover how to optimize your website for clarity, relevance, and trust to capture this high-intent audience. Join me as I break down the metrics and strategies to adapt to this shift and enhance your website's effectiveness.
Loading