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Precision is critical for digital advertising campaigns.
With geofencing technology, we target custom audiences and locations with pinpoint accuracy. Targeting a precise location based on your competitors’ locations, conferences, and events can lead to better performing ad campaigns — and a higher return on investment (ROI)
Ready to learn more about how geofencing works, as well as our innovative strategies for driving foot traffic to your business? Keep reading — or start chatting about a custom competitor geofencing advertising campaign.
Demographic And Behavioral Targeting
When you partner with Theia Media Agency for your geofencing marketing needs, you get a lot in return. We’re passionate about maximizing the success of our clients. We include tons of helpful features with our services, including:
We provide your company with a strategy tailored to your business, industry, target market, and goals. Personalizing your geofencing advertising plan to your business lets us optimize your ROI. With a bigger ROI, your company can start working towards its most ambitious goals, like expanding into a new area or creating a series of new positions in your local community.
As a performance-driven digital marketing agency, we understand that geofencing advertising needs to deliver real, measurable results..
We maximize your geofencing marketing strategy by developing sub-audiences in your target audience. Our team uses several factors, including demographics and location, to build a series of audiences. With increased audience data, we can enhance your geofencing campaign further, resulting in more leads, conversions, and revenue.
By investing the time to investigate your competition, we build an aggressive geofencing advertising plan that targets your most valuable consumers.
When you partner with our geofencing advertising company, you choose a partner that goes the extra mile for your business. That is why more than 90 percent of our clients choose Theia Media Agency as their long-term partner for digital marketing.
Want to learn more about our competitor geofencing advertising services? Give us a ring at (941) 444-1945 to discuss building your customized strategy with one of our talented strategists — or contact us online and tell us more about your business and your goals.
If you’re only starting your research on geofencing advertising, you probably have a ton of questions. Like, how does it even work or why should your business even use it? Our mini-FAQ answers both questions and more!
A geofence refers to a virtual fence, like an invisible dog fence.
The difference is that you’re creating geofences around specific locations that you want to target, using GPS or radio-frequency identification (RFID) technology. These virtual fences can range anywhere from 1 meter to 30,000 meters, based on how far out you want to target your audience.
For the best results, we create geofences that are at least 93 square meters or 1000 square feet.
While more complex than an invisible dog fence, geofences have an identical concept. When a user enters or leaves a geofence, there is a reaction. While dogs feel a vibration or hear a noise from their collar, people interacting with a geofence don’t even realize it.
Instead, when users leave a geofence, they get added to an audience so your business can serve ads to these users through mobile apps, as well as mobile webpages. This feature builds on PPC ads, which allow you to target by demographic and general geographic location.
The benefit of geofences, however, is that the targeting is much more granular.
With geofencing, you can filter your target audience by their location, serving them ads based on an event they’re attending, a competitor they’re visiting, or even a street they’re walking down. It is the ultimate targeting solution.
As an example, take a dental practice. If they want to attract more dental leads, they can use competitor geofencing advertising to advertise to specific areas, like maybe a suburban neighborhood, to attract new patients.
An example of geofencing marketing comes from the retail industry.
While a well-known and established brand, American Eagle wanted to increase its sales. In response, it set-up geofences throughout malls that contained American Eagle stores. When members of its target audience entered the geofence, they became part of a remarketing audience.
The company then served this audience ads that promoted special offers, like incentives for trying on clothes at an American Eagle store. These ads appeared on mobile apps, as well as mobile webpages, allowing the business to reach users on-the-go.
In short, the advertising campaign encouraged shoppers to come back and shop at American Eagle.
You can even use geofencing for recruitment!
For American Eagle, this strategy was a massive success, tripling their in-store sales.
Burger King also invested in geofencing targeting, using it as a defensive marketing tactic against another leading fast-food chain, McDonald’s. The campaign revolved around Burger King’s mobile app, as well as visits to McDonald’s.
As a part of the campaign, titled #WhopperDetour, Burger King encouraged diners to go or drive by a McDonald’s and open the Burger King mobile app. Once users completed this part of the step, they received a deal that allowed them to order a Whopper sandwich at the nearest Burger King for a penny.
The campaign, which ran through December 2018, generated significant brand awareness. The tweet announcing #WhopperDetour earned more than 4,500 retweets and over 15,000 likes from user, suggesting that many people took advantage of the offer.
While both examples come from established companies, these kinds of results are possible for small-to-midsized businesses (SMBs) too. It’s only a matter of partnering with a trusted and results-driven geofencing advertising company.
With geofencing advertising, you can place a geofence in several places, including:
The fact that you can directly target the locations of your competitors is one of the most notable benefits of geofencing advertising. It’s also one of the biggest focuses of our geofencing advertising services.
Even better, you can customize when you want to target people at concerts, festivals, entertainment venues, conventions, and other locations. For example, you may want to target concert-goers as they leave because they’re more likely to stop in at your diner then.
Plus, your team can remarket your business, products, and services to past and current clients using geofences. With our addressable geofencing campaigns, your company can use client data from your customer relationship management (CRM) software to target the homes of clients.
This feature helps businesses using direct mailer campaigns significantly.
While homeowners may see your postcard or letter in the mail, it’s impossible to know if that person reads it. With an addressable geofencing campaign, however, you can monitor the number of ad impressions (or views), as well as the number of clicks and conversions from your ad.
As your partner, our team researches — and coordinates with you — to find the best times and locations to target your ideal shopper. Adopting this approach maximizes your competitor advertising ad spend and results.
Geofencing advertising helps many businesses and industries, including:
Even if you’re a company that doesn’t operate a storefront, geofencing marketing can help. For example, if you attend trade shows or conferences, you can use geofencing to advertise your business to attendees.
That helps your company reach audiences in your target market, which can translate to new leads.
With the versatility of geofencing and our data-driven approach, you can use this innovative advertising strategy to increase your lead generation and conversion rates, as well as the ROI of your digital marketing plan.
When it comes to geofencing advertising, any company can benefit.
While it’s an excellent strategy for local storefront businesses that want to increase their brand awareness, it’s also a helpful tool for companies that want to add more touchpoints for reaching potential customers. That’s why even business-to-business (B2B) operations use geofences.
If you’re an SMB, geofencing advertising can also take your business to the next level.
That is an immense benefit, especially if you’re competing in a tough market. The technology, as well as the data behind our geofencing marketing campaigns, allows your business to stay top-of-mind to potential customers by showing actionable ads for your company.
If you’d like to find out more about geofencing advertising’s benefits for your business, contact us online to connect with one of our award-winning strategists. Or, give us a ring at (941) 444-1945 to start talking about a customized strategy!
Are you interested in custom reporting that is specifc to your unique business needs? Theia Media Agency creates custom reports based on what you care about most.
Geofencing advertising offers your company several impressive — and noticeable — benefits, including:
It’s a surprising fact for many businesses, but consumers want to hear from your company. According to 80 percent of consumers, they’re more likely to do business with an organization that offers a personalized experience, whether through apps, websites, ads, or another channel.
If you want to satisfy potential shoppers, you need to appeal to their wants and geofencing advertising does that. With compelling and actionable ads, you can remarket your business to people in your target audience, whether they’ve visited your location or purchased your product.
A sale isn’t necessary to appeal to consumers, though.
You can also encourage users to visit your store, trade show booth, or website by resolving their needs. Maybe, for example, they’re looking for an experienced fence installer or a specialty manufacturer. With your ads, you can show users that you’re the solution to their problem.
Our competitor geofencing advertising services also assist with boosting your conversions, which can range from in-store visits to quote requests to newsletter sign-ups. By understanding your goals, as well as researching your competitors and target market, we can find the best areas to place geofences.
We also determine an optimal size for your geofences, maximizing your company’s exposure to your target audience. Plus, we create compelling ads that appeal to the wants and needs of your geofencing audience.
As we focus on performance-driven strategies, we’re focusing on driving high-value traffic to your company. Instead of an everyday consumer visiting your store, it’s your ideal shopper. That means they’re more likely to act on your calls-to-action (CTAs), like joining your email newsletter.
Increasing your conversion rates can lead to big accomplishments.
If you’re a software-as-a-service (SaaS) provider, for example, earning more newsletter subscribers can help your business earn more clients. With your email marketing strategy, you can create newsletter content that moves new subscribers down your buying funnel and towards purchasing your software.
This later gain can help your business expand its team of developers, which can make it possible for your company to develop additional features for your software. You may even develop another software application to expand your services and revenue channels.
Even though geofencing advertising rarely generates immediate sales, it can provide the foundation for future sales via brand awareness and micro conversions. This advantage of geofencing advertising can help your business move ahead of competitors that only focus on bottom-of-the-funnel users.
Even if you’re a business that doesn’t operate a storefront location, geofencing advertising can help by generating high-quality leads. For your sales team, that’s an immense benefit, as they can focus their time on converting leads, rather than finding them.
If your company attends industry conferences and trade shows, for example, you can use geofences to reach your target audience — which is difficult during packed, noisy industry events. When attendees leave the event building, they can start receiving ads for your business.
This strategy works well too, as after a long day, you know people will unwind with their phones. They’ll browse the Internet, watch some YouTube, or follow-up on some industry topics — and in the process, they’ll see ads for your business.
Your ad can encourage users to visit not only your website but also your booth. In this scenario, you’re directing high-value consumers to your sales team. Your team can then connect with these users and turn them into leads.
In this example, your traditional and digital advertising combine to drive your company forward.
It’s essential that your business not only earns new clients but also retains its current customers. Why? It costs ten times more to earn a new client than to retain an existing one, which has a significant impact on your bottom line.
How does geofencing advertising encourage customer loyalty, though?
By offering relevant and helpful ads to your target audience. If you’re an HVAC company, for example, and someone visits your competitor across town, you know they’re looking for an HVAC-related solution.
Your advertisement can help them, such as by promoting your offer for a free installation quote or a 10 percent discount on all HVAC systems. When shoppers arrive at your store, your team can then follow-up with great customer service, providing users with a positive experience.
The same scenario applies to businesses without a physical storefront.
At a conference, trade show, or another event, your team can still provide your target audience with a positive, memorable experience. That kind of care can encourage your audience to choose your company, and not your competitor, for their unique needs.
With our competitor geofencing advertising services, we also improve your brand awareness — and that’s an immense benefit. Your brand carries unparalleled value and can convince users that your business is the best choice.
A geofence contributes to better brand awareness by exposing users to your business. When they use their mobile apps or mobile browser, they see advertisements for your company. The continued presence of your business in search results emphasizes that you offer a solution to their problems.
Those problems can include finding caterers for a festival, picking a restaurant for a family get-together, or even selecting a venue for a company event. The best part is that once a user chooses your business, you can start building their brand loyalty.
That brand loyalty can lead to a long-term partnership — and source of revenue. For example, if you’re a venue, a business may choose to work with you for each of their company parties. Even better, they may recommend you to other companies.
Geofencing advertising provides your business with helpful information about your target audience. It also allows our team to refine your marketing persona by location, demographics, and several other additional features.
With detailed target audiences, you can maximize the success of your geofencing marketing strategy. Our team can create specific ads for audiences that are five minutes away from your store, versus 10 — or for audiences that visit competitors with higher or lower price points than your business.
By enhancing your target audience, you can improve your overall geofencing advertising campaign. That can lead to better results, such as in the form of more leads, conversions, and sales. It can also help you reach your goals faster.
An integrated digital marketing strategy offers your company a competitive edge. That’s why many businesses invest in not only geofencing advertising, but also SEO, PPC advertising, and several other services.
A multi-pronged approach to digital marketing maximizes your company’s online visibility. It can also drive the results you’re looking for, like more reservations at your restaurant or more requests for an HVAC system quote.
Data from your geofencing marketing campaign can also inform your other Internet marketing strategies.
Maybe, for example, you learn that many users come from a town that your SEO strategy doesn’t target. Or, that in-store consumers note a frequent pain point that your content marketing strategy hasn’t covered yet.
With geofencing’s multiple benefits, it’s a smart choice for companies looking to grow their business.
We maximize the success of your geofencing advertising campaign with several strategies, including:
For the best results, we focus on creating targeted geofences.
By focusing on a compact size, we ensure we’re maximizing your exposure to your target audience. We also make sure it’s convenient for users to visit your business — if they’re a five-minute drive away, versus 30 minutes, it’s easy for them to check-in at your location.
Every advertisement should feature a compelling and distinctive call-to-action (CTA). That’s why our experienced Internet marketers create actionable ads that encourage your target audience to act. Whether that’s by visiting your booth, store, or website, our ads motivate them to click and act.
It’s critical to stay ahead in the digital marketing industry. That’s why our competitor geofencing advertising services include progressive monthly management. Our team assesses and modifies your campaign to improve its performance and results for your business.
We build our geofencing marketing campaigns with a wide variety of audience data. If you have an email subscriber list, loyalty reward member list, or even a list of client testimonials, we can reference this data to build a competitive campaign that delivers relevant ads to your target audience.
Ready to increase your sales and grow your business? Partner with Theia Media Agency and get started on your personalized competitor geofencing advertising campaign by contacting us online or by giving us a ring at (941) 444-1945!