If you want to rank at the top of search results on search engines like Google, you’ll need to focus on these local SEO services for your business.
Hallmarks of local search, Google My Business listings contain key information about businesses — and they appear when people search companies near them. For example, a quick search for “best pizza shop near me” yields the following results.
The listings at the top of search results make up Google’s local SEO 3-pack. Searchers can see the locations of these pizza shops on the above map, and clicking the results displays the restaurants’ Google My Business listings.
These listings contain key information like a company’s address, hours, website, phone number, and even images.
If you want your business to appear in Google’s local SEO 3-pack, at the top of results, you need to claim and optimize your Google My Business listing. You’ll also want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.
For more information on how you can optimize your Google My Business listing, check out our helpful blog post.
In addition to claiming your Google My Business listing, you’ll also want to build local citations.
These citations contain information like your company’s name, address, phone number, and website.
Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor, and more.
Sites like BrightLocal can help you get started building citations, and local SEO services from companies like Theia Media Agency can ensure your citations are updated and driving relevant traffic to your website.
To rank at the top of local search results, you’ll also need to target local keywords on your website and in your site content.
Let’s look at an example.
If a dental practice in the Harrisburg area wants to rank in more local search results, they could optimize their page titles, meta descriptions, and site copy to include the keywords “Top Harrisburg Dentist” or “Award-winning Harrisburg Dentistry.”
In addition, the practice may consider creating some location-specific pages on their site. For instance, they could create a page for “Harrisburg Dental Services,” and highlight various dental services they offer to Harrisburg residents.
Targeting location-based keywords can help your business appear in more local searches so people in your area can find and contact you.
For local businesses, it’s extremely important to monitor and respond to online reviews.
Ratings and reviews can appear on your website, as well as third-party sites like Google My Business, Yelp, and Facebook. Positive or negative, it’s important that you reply to all reviews in order to show customers you take their needs seriously.
People look at reviews before visiting local businesses, so keeping your reviews updated and responding to questions and comments will encourage more people to visit your business.
Earning backlinks from other reputable, local businesses can also help to boost your local search rankings.
How do you earn links?
Start by creating valuable content that targets local keywords related to your business. If other sites like what they see, they can link back to your site in their own content.
Search engines like Google consider both the number and quality of backlinks when ranking sites. This means it’s important to have a strong backlink profile, complete with links from authority businesses in the local area.
It’s also important to provide a great user experience (UX) on your site if you want to attract more local traffic.
If your website doesn’t provide a positive UX, visitors will waste no time hitting the back button — and your bounce rate will soar. High bounce rates signal a poor user experience, and search engines won’t rank your site highly if it provides a less-than-desirable UX.
Here are a few quick fixes for improving your site’s UX:
The final local SEO service you’ll want to invest in is making your site mobile responsive.
More than half of online searches — nearly 60 percent — occur from mobile devices. Often times, searchers need information while on-the-go, especially when it comes to finding local businesses.
This makes it crucial for local businesses to adopt mobile responsive site designs. When your site is responsive, it will look great and perform well, no matter the device someone uses to access it — a desktop computer, mobile device, or tablet.
Not sure if your site is mobile-friendly? Check out Google’s Mobile-Friendly test tool, and take it for a spin.
If you’re not happy with the results, don’t worry. Theia Media Agency offers mobile responsive design services to help you improve UX and rank higher in local search results.
With the long list of services Theia Media Agency provides, it’s hard to understand how it will all work together to impact your business. The short answer is — your local SEO campaign will impact your business in amazing ways.
Searches including the words “near me” have increased by two times over the past year. That means that more and more people are looking for an easier way to find businesses close to them.
Not to mention that 72% of consumers who performed a local search on a search engine visited a store within five miles. This gives even more reason to optimize your website with local SEO because it shows that consumers are truly making decisions based on location, and how close they are to a business that offers what they’re looking for.
If you want to be the business that shows up in your target audiences’ search results, utilizing local SEO is the best way.
Here are some other benefits of adopting local SEO services:
As we mentioned before, local SEO is a trackable strategy, which means you’ll never be in the dark about how your campaign is performing.
With platforms like Google Analytics, you’ll be able to see in real time how your local SEO is performing, which will allow you to directly tweak things that aren’t benefiting your campaign.
The fact that local SEO is trackable is a huge plus since it allows you to test, learn, and grow your local SEO campaign over time.
When you optimize your site with local SEO, and utilize your GMB profile, search results will come alive with a map of your location, recent reviews, and more information to entice users to come to your location.
Google My Business results also take up more valuable real estate in search results.
With local SEO, you’ll see an increase in your website’s traffic since you’ll be more visible on search engine results pages.
With a GMB profile, users will see great reviews that customers gave you in the past and give them easy access to your website.
By making it so easy for users to find you online, you can expect increased website traffic.
Local SEO solutions will also bring more foot-traffic to your location.
Many people will search for “restaurant near me” with the intention of visiting a restaurant close to them. That gives you the opportunity to show up in search results and attract them to your physical location.
At Theia Media Agency, we know that every business is unique and different — which means every business has different goals, a different audience, and a different budget.
We’re totally fine with that, and in fact, we wanted to find a way to make it easier for every business to get what they need from a local SEO campaign. That’s why we give you the chance to customize your local SEO plan based on your goals and number of business locations. Let’s talk more in depth about what you can expect to get with our local SEO services.
Keyword research is one of the most important parts of any SEO campaign. Without it, you won’t know what keywords are important to your industry, what terms your target audience is searching, and what keywords your competition is already targeting.
One of the most important things when implementing a local SEO campaign is to target local keywords. This means including your town, city, or state’s name to the front end of one of your services so that you can rank for location keywords in your geographic area.
An example would be, “Las Vegas sporting goods company,” “Tampa craft store,” or “Cape May tackle shop.”
All of these examples include a keyword that shows the location of your business, which will help you rank highly for that specific keyword.
At Theia Media Agency, local keyword research is included with every package.
Google My Business, or GMB, is the ultimate tool for local SEO. Without a profile, it’ll be harder for your business to show up in search engine results pages as a local result.
When you have a GMB profile, users that search a keyword that’s associated with your business will be served a lot of extremely useful information about your business.
Since that information is so easily accessible with GMB listings, potential customers have a higher chance of visiting your storefront.
Some information that’s provided with a GMB listing in results pages include:
If you have GMB profile, all of this information will appear in a neat and tidy little information card, which is super user friendly for those looking to visit your business.
When we set up your GMB profile, we won’t just fill out the most important information. We’ll also be sure to add the photos and multimedia elements that you provide.
We’ll also help you set up categories, your address, and more — making setup a breeze.
At Theia Media Agency, we believe that in order to be successful, you should be as visible as possible online. That means that you’re not only showing up when potential customers search for your services with search engines, but that you’re also visible on social media.
All of our packages include local optimization for the following:
Implementing local optimization on all of these platforms allows you to have the highest visibility possible online, and the best chance of winning more customers.
In reality, the more real estate you take up online, the better — and local SEO can help.
You already know about local SEO, but what is on-page SEO?
SEO as a strategy, has many different moving parts. There is the overarching term “SEO,” or search engine optimization, on-page and off-page SEO, and local SEO.
On-page and off-page SEO are both subcategories of the main strategy that help your campaign reach its potential.
Just like local SEO has its own unique techniques, on-page SEO does as well. Here are a few on-page SEO tactics that help your local business rank higher in search results:
If you want site visitors to have the easiest time possible finding your physical location (which you should), adding your address to current website pages is a must.
Not familiar with HTML? Don’t worry! Adding your address to your website is part of any local SEO package from Theia Media Agency.
Remember how earlier we mentioned that content is king? With any of our packages, you’ll get between one and three content pages per quarter that is geared toward locally-optimized keywords, photos, and other multimedia.
If you’re concerned about creating a catchy title tag and meta description, don’t worry! Every package comes with title and meta creation, which will help increase clicks to your website.
We know that we’re not the only ones that like to have a timeline. Included with every local SEO package is an online project management schedule so you know what to expect and when.
Website traffic is what we’re looking to increase with local SEO. To ensure that your campaign is headed in the right direction, we’ll provide you with ongoing monthly traffic reporting.
Just like you want to know about your traffic, you want to know how your GMB profile is performing as well. Don’t worry, we have you covered.
Reporting is one of the things we do best. We never want you to be in the dark with your campaign, so everything that can be reported on, we’ll report to you!
We’ll let you know on a monthly basis how customers are reviewing your business.
For more information about our local SEO pricing, check out our complete pricing table below.
If all the benefits of local SEO services have you hooked, look no further.
Theia Media Agency is a full-service digital marketing agency, which means we offer much more than just local SEO. Check out a list of other services we offer:
Theia Media Agency will work with you to help you meet your marketing goals. We’ll get to know your unique business, your industry, your competition, and your most important business objectives. Feel free to contact us online or call us for more information! You can reach us at (941) 444-1945!
