When you partner with Theia Media Agency to design and develop your website, you'll get everything you need to start generating more revenue. Here are some examples of what's included:
We collaborate with you to deliver custom web design solutions that are tailored to your specific needs. Because your business is one-of-a-kind, every stage of our procedure is designed specifically to showcase just that.
Our first step in the web design process is to learn your business, goals, and vision - this is important since your website is a critical tool for branding your company. That's why our web design services offer an unlimited number of style options to match your brand. For example, if you need a sophisticated design that reflects the quality and price of your products, we can make it happen.
SEO is an important component of a successful digital marketing strategy. We ensure that your website follows best practices for search engine optimization (SEO) to maximize the effectiveness of your website design or redesign plan as well as enhance your digital marketing strategy. SEO is the umbrella term for various techniques that can be used to improve the ranking of a website in search results. You'll be able to reach consumers who are looking for your services if you have a search engine friendly website.
If you want more people from your target audience to see your website, then you need to optimize for search engine ranking. This means high-quality content that uses the right keywords and phrases, along with a strong backlink profile. When done correctly, this will result in increased traffic and conversions from users who are more likely to be interested in what you have to offer.
Our web design services give you access to a team of designers dedicated to creating an engaging and visually-appealing website that accurately reflects your brand. By keeping your target audience in mind, our designs will help increase leads and grow awareness for your business.
At our agency, we have designers that can create custom-designed web pages that engage and inform your target customers leading to more leads and sales. We're a full-service digital marketing agency, so not only do we design websites, we also offer content marketing services to enhance your digital marketing strategy.
At our agency, we understand that website copy is crucial for businesses to convey their message. Our team of expert copywriters have worked in a variety of industries and know how to create web content that engages readers and converts them into customers.
As part of our website copywriting services, we optimize your website copy for search engine optimization. What does that mean? Our digital marketing specialists research high-value, relevant keywords for your business, industry and webpages that we include throughout each webpage.
When potential customers use keywords that relate to your website, your site appears near the top of the search results. That's a great benefit, as most users don't click past the first page of search results — in fact, more than 30 percent of all traffic goes to whichever result is listed first.
Our website design services include responsive design since it caters to mobile users, who may use their tablet or smartphone to explore the internet. Mobile users now account for more than 50% of Internet traffic, therefore providing support for customers on the go is critical. It's also good SEO practice to have a mobile-first index because Google now considers a mobile-first index, which means it crawls and examines websites from a mobile user's viewpoint rather of a desktop user's.
Google recognizes if your website doesn't function well on a mobile device. As a result, it may affect how you rank in search results. It could result in a lower ranking, pushing your site to page two of search results or even further making your business out of reach of your intended audience.
With our responsive design that makes your website look great across all devices, we prevent that from happening to your business.
There are several benefits of hiring a professional web design company, such as increased conversion rates, competitiveness, and search ranking. All of these have a positive impact on your business growth and profitability.
Learn more about the specific benefits of our web design services:
Your company's conversion goal could be anything from a user signing up for your email newsletter to a shopper purchasing one of your products. Regardless of what it is, professional web design services can improve your conversion rate.
Today, the majority of conversions include an online interaction. For example, you may want to increase foot traffic in your store through local search engine optimization — for reference, 80 percent of local searches convert — which will likely involve users interacting with your website.
If you feature an outdated website with poor usability, it’s impacting the first impression of users. That first impression shapes not only their opinion of your company but also their decision when it comes to visiting your location, purchasing your product, or joining your email newsletter.
With a user-friendly website that’s intuitive, as well as modern, you can create a positive first impression with consumers. That can make users more likely to convert, whether by stopping at your store the next day, calling your team for a quote, or becoming another subscriber of your email newsletter.
A website's user experience offers a tremendous return on investment (ROI) for businesses — $100 for every dollar invested, on average. It can also cause significant damage to businesses that do not conduct usability testing, as almost 90% of users switch to a competitor after experiencing an inadequate user experience. The difference between web design from providers such as single-service freelancers and an agency is that Theia Media Agency provides additional services that tie everything together.
Websites that are designed professionally provide users with the best experience. For example, our Sarasota web design team can make your website more usable and readable, whether on mobile or desktop. This makes it easy for consumers to find what they need and take action. That action can include visiting your store and purchasing your products.
Your company needs a competitive edge to succeed against direct competitors. Even if you have a better product or experience, potential customers may not know that if your website is outdated and difficult to use. keep your website current and user-friendly to ensure potential customers can easily see your unique selling points.
By utilizing our website design services, you're able to make a great first impression with potential customers and stand out against your competitors. For example, if you’re a pest control company looking to generate leads, it’s a tough market. You, however, can make it easy for potential leads to contact your company by investing in a website focused on the user experience.
In this scenario, your company can benefit from the fact that 89 percent of users shop with a competitor after a poor user experience. That is an immense gain for your business, offering you the chance to increase your sales and market share with a simple redesign or a quick update to your website.
Whether they’re searching on their tablet, smartphone, or desktop, users rely on search to find what they’re looking for, from services to products. That’s why Google processes more than two trillion searches a year, and why 80 percent of users turn to search when they need something.
If your website doesn’t rank on the first page of search results, however, it’s difficult for your company to connect with those consumers. That’s why search engine optimization services are an essential part of a digital marketing strategy — you need your website to rank to drive conversions, sales, and subscribers.
With a competitive SEO strategy, as well as professional web design services, you can ensure your website ranks for keywords or search terms relevant to your business on major search engines. Plus, you make sure your site provides the best user experience possible.
For example, if you provide landscape services in Sarasota, Florida, you may want to rank for the keyword, “landscape design Sarasota,” or, “landscaping Sarasota.” Depending on your strategy, you would probably create a webpage optimized for this keyword.
With our design strategies, as well as search engine optimization tactics, it’s likely this webpage would rank on the first page of search results. That allows your company to reach high-value users in your target audience, transforming them from leads to customers.
Having a local Sarasota web design company, such as Theia Media Agency, that understands your small business and its customer base is important. Contact us today to get your free consultation and learn more about our search engine optimization services that are included in our professionally designed custom websites.
In digital marketing, your website is your foundation or home base. It’s where you direct users, whether from search results, social media, or another source. As a result, it’s critical to maintain an optimized and up-to-date website that can support your digital marketing strategies.
With a robust website like that, your business can improve the results of its other Internet marketing strategies. For example, if you use email marketing, our web design services can increase the number of subscribers earned through your website’s sign-up forms by upgrading your website’s usability.
Another example comes from pay-per-click (PPC) advertising. With our design and marketing expertise, our team can develop landing pages optimized for conversions for your PPC campaign. That can improve the results of your PPC campaign, maximizing your ROI.
At Theia Media Agency, our Sarasota based custom web design services provide an end-to-end experience, which includes:
Your website's appearance tells consumers much more about your business than your words can. A contemporary, visually appealing site that is also SEO optimized is far better at converting visitors than a website that appears to be outdated.
The success of your website depends heavily on its appearance! This includes making sure it is easy to use and fully functional across all devices, also known as responsive design.
Responsive design means that your website will automatically resize to fit any type of device, whether it's an iPhone or a desktop computer. This ensures that every user has a great experience on your site regardless of how they're accessing it.
Providing an outstanding user experience is the first step in attracting a new customer. It's simple to keep visitors on your site when they see you have a smart and attractive website. However, simply having a nice website isn't enough. You also need easy navigation if you want people to stick around.
Navigation is the part of your website that lets people find what they want.
Modern websites have simplified navigation to work on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb. For an example of a breadcrumb, check out the image below.
Breadcrumb navigation got its name because it links to every page a person views as they move through your site — kind of like when Hansel and Gretel left a trail of breadcrumbs to follow in their fairy tale.
With breadcrumb navigation, your website’s users can jump back to any page they've previously seen. So, if you're an ecommerce site, you can let someone go from a product page to a category page with one click.
If you profit through lead generation, you can use breadcrumbs to get users from information pages to index pages, so they can read and learn more about the same topic.
For example, a manufacturing website design may feature a breadcrumb menu that guides users from general to specific services, like coating services and then coating services for specific materials. This breadcrumb menu makes it easy for users to go back to the general service and find the service they need.
Breadcrumbs are just the beginning, though. You can also use mega menus like the one we have in our header. These menus feature big text, links to information centers, and additional links to specific topics.
With hundreds of other navigation styles available, there's no right or wrong answer. It's all about what works for your brand when it comes to providing a stellar experience for your users.
Giving them a great experience has another benefit, too — you hold their attention.
Once you have a visitor on your site, it's crucial that you engage them and keep their attention. If you lose it, they'll leave your site and you'll miss out on a sale or potential lead.
Companies can capture and maintain attention in a variety of ways, here are just a few examples:
After you've snagged your readers' attention, it's time to give them a sense of direction on your page.
Direction refers to showing someone how they can proceed on your page — in most cases, this directs a user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it's simple, intuitive, and useful.
The catch is when you use vertical scrolling on your mobile site design.
While desktop users use a mouse or scrollbar to progress through your page, mobile visitors use their fingers. That means your mobile-side pages are easy for someone to tap, hold, and swipe so they can scroll just like your desktop users.
This design feature goes back to the concept of responsive design.
Responsive design may mean that all your site visitors get the same great experience, but how they get that experience is entirely different. Your desktop-compatible site might use mega navigation in the header with lots of drop-down menus and big, eye-catching visuals.
But that’s too much content in one area for a mobile site.
Instead, mobile sites should have a hamburger menu — a navigation style that lets users tap a button, open a menu, and choose their next page from there. Hamburger menus get their name from their distinctive symbol. You may recognize it as looking something like this: ☰
With a hamburger menu, it’s simple for mobile users to navigate to any part of your website.
Action is the ultimate goal of earning any new visitor to your website. But visitors won't take action if you don't encourage them! That's why it's so important to use a calls-to-action (CTAs) at the end of every page on your site.
A CTA acts as instructions, telling visitors what they should do next to get one step closer to becoming a customer. While that may sound bossy, studies prove that CTAs dramatically increase conversions in every online business model, from lead generation to charitable donations.
Whether you want to get someone to a contact page or have them make a purchase, it’s essential to include CTAs in your web design. That’s why our team of Sarasota copywriters develop compelling CTAs that support your digital marketing goals, from increasing email subscribers to product purchases.
CTAs can take the following forms:
It takes time, revisions, and editing to make a performance-driven website — something the Theia Media Agency's Sarasota web design team has nailed down to a science. Working in your best interests, our web designers will create a website that fulfills these five tenants to make sure you succeed online.
Call (941) 444-1945 or contact us online to learn more about our website design services.
