Did you give Instagram's 'Channels' broadcast chat feature a try?
Initially launched in February, but now available to all users with a Creator profile, Channels is a one-to-many messaging option. Its purpose is to facilitate communication between creators, celebrities, and their most devoted supporters in a more exclusive chat environment.
Using this as a valuable way to keep your top fans informed, particularly considering that most users have notifications enabled for DMs. This ensures that they receive alerts whenever they receive a message. Although not currently available for brand accounts, it could also become an option for connecting with customers, offering another way to notify your audience about your latest business updates.
Instagram has provided some new insights on optimizing engagement and building community through Channels. Take a look at the infographic below for some useful tips.
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