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Optimizing your website for SEO doesn’t require hundreds of tactics—it requires a clear strategy based on where your website stands today.
Whether your site is brand new or struggling to rank, your starting point matters. A one-size-fits-all checklist won’t help. What you need is a tailored plan of attack based on real-world SEO conditions.
At Theia Media, we cut through the fluff and help you focus on what drives results. Let’s break it down.
Your site’s current status determines the right path forward. Here’s where to focus depending on what stage you're in:
If your site is… |
Step One |
Step Two |
Why it matters |
New (less than 6 months old) |
Set up Google Search Console |
Create content targeting specific keywords |
It gets your site indexed and builds relevance from day one. |
Getting little or no traffic |
Research keywords your audience uses |
Optimize your page titles & descriptions |
This attracts the right visitors and boosts click-through rates. |
Attracting visitors but not converting |
Improve site speed & navigation |
Add helpful, detailed content |
UX and clarity build trust—and trust drives action. |
Losing rankings or traffic |
Run a technical SEO audit |
Refresh older content |
This catches crawling issues and keeps content from becoming outdated. |
Ranking for some topics but not others |
Link from popular to underperforming pages |
Expand content depth on those pages |
Internal linking and content strength support better visibility. |
Once you know your starting point, focus on these four key SEO pillars.
SEO starts with content. But not just any content—strategic content that aligns with what your audience actually searches for.
Keywords are the exact terms your customers use on Google. Without them, you're building content in the dark.
Here’s how we recommend finding the right ones:
Once you’ve picked your keywords:
Example: If you’re targeting “roof replacement cost in Florida,” create a full guide around that term. Use variations like “how much does a new roof cost” and “average roofing prices in FL” to support it naturally.
Search intent refers to the primary goal a user has when they enter a query into a search engine. It's one of the most important aspects of SEO because matching your content to the intent behind a search ensures relevance and improves your chances of ranking.
There are four main types of search intent:
Example: “how to clean pool filters,” “what is a heat pump?”
Example: “best air purifiers 2024,” “top rated solar panels for homes”
Example: “buy lawn care service near me,” “schedule dentist appointment Sarasota”
Example: “Theia Media Facebook page,” “Apple product support”
To align your content with search intent:
What makes content worth ranking?
Example: A Sarasota home remodeler might write “Our 6-Month Home Renovation Timeline (With Photos),” detailing each phase of a recent job—something competitors likely don’t have.
Use HTML headers to organize your content:
Also:
Great content means nothing if search engines can’t understand or access it.
Your title tag is the clickable headline that appears in search results. It’s a critical on-page SEO element that tells both search engines and users what your page is about.
To write a strong title tag:
Your meta description is a short summary that appears below the title. While not a ranking factor, it influences clicks.
To optimize your meta description:
Internal links guide users to other relevant content on your site and help search engines understand the structure and hierarchy.
Best practices:
SEO-friendly URLs are short, descriptive, and keyword-rich. Avoid symbols, unnecessary numbers, or parameters.
Good: /bathroom-remodel-cost Bad: /page?id=52&ref=tracking
Well-optimized images improve UX and can drive traffic from image search.
Backlinks act as endorsements from other websites. The more high-quality sites that link to your content, the more authoritative your site appears in Google's eyes.
Some content naturally attracts links because it offers value others want to reference:
Focus on unique data, original insights, or resources that fill an information gap in your niche.
Sometimes the best backlinks come from good old-fashioned networking:
Your content can be amazing. But if your site is broken behind the scenes, your rankings will suffer.
With mobile-first indexing, your mobile performance is your SEO baseline.
SEO isn’t about gimmicks or guesswork. It’s about strategy, clarity, and consistency.
Whether you’re just starting out or trying to recover lost rankings, focus on where your site is right now and move forward from there.
At Theia Media, we partner with local businesses who want their websites to work—not just look good. That means building with SEO, conversion, and long-term growth in mind.
If you’re serious about building a site that ranks, converts, and drives revenue, we’re here to help.
At Theia Media, we don’t just give vague advice or surface-level suggestions. When you book a free strategy call with our team, we take the time to understand your goals, analyze your current website, and identify the specific opportunities that will move the needle for your business.
Whether you're struggling with visibility, confused about conversion paths, or simply not sure where your marketing dollars are going—we’ll give you direct, actionable insights and a roadmap for results. No fluff. No obligation. Just clarity. Ready to turn your website into a true growth asset?
Book your free strategy call to get started.
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677 N Washington Blvd, Suite 45 Sarasota, FL 34236
Call: (941) 444-1945
Email: hello@theiamedia.agency