A new Community Feedback Policy is being launched by Meta in the US and will provide additional parameters on feedback and reviews published in-app by customers.
The policy was created to keep fraudulent feedback out of view while also ensuring reviews are actually based on real purchasing experiences. Meta's overall goal with this policy is to limit the scope of false or misleading reviews and block those who are attempting to scam their system with false-positive feedback.
Meta explains:
“More than 200 million businesses connect with their customers through our apps and technologies. Community feedback provides businesses with helpful insights from their customers and helps people make trusted purchasing decisions as they discover new products.”
Meta's new rules will help to maintain order by putting strict restrictions on what is and isn't allowed in product and business reviews.
Meta has stated that they will rely on both automated tech and human reviewers to detect potential violations - they also are encouraging businesses and users to report any questionable reviews they may come across while using the platform.
“In addition to complying with our Community Standards, all feedback people leave about products and businesses must now comply with our Community Feedback Policy, which specifically prohibits manipulation of reviews, incentivization, irrelevance, graphic content and spam.”
This new policy has been put into place for US businesses, you can read more about the 'Ratings and Reviews' policies by clicking here.
