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LinkedIn boasts the world's largest professional network with over 706 million members in over 200 countries.
Appear on the LinkedIn website at the top of the page and/or right column in the desktop view.
Appear in the LinkedIn feed, both on desktop and mobile.
Appear only in LinkedIn messenger.
Ads on LinkedIn also appear on the audience network which contains tens of thousands of mobile apps, sites, and ad exchanges.
You must have a LinkedIn Page to start, make sure all of your information is complete and up to date. A good strategy is to make sure you post content updates daily or on a regular basis to help build engagement. When you create your ads they will be associated with this page and you can use the LinkedIn Campaign Manager to manage your ads.
LinkedIn Campaign Manager will prompt you to choose a campaign objective out of the three core objectives they offer: Awareness, Consideration, and Conversions.
LinkedIn recommends targeting two to three audience attributes or matched audiences per campaign. They even provide several pre-made audiences for you to choose from and customize.
Target visitors from your website on the LinkedIn site and apps.
Use your email list to identify and target users on LinkedIn.
Upload a target audience list (for example, current clients) to get a match to audiences that are similar.
Market to a list of specific accounts.
Audience expansion allows LinkedIn to identify other users that are similar to the targeting you selected. This option is helpful if you aren't set on strict targeting.
We recommend using best practices and create 4 to 5 different creatives. Try to vary each with different images or text for testing purposes. Here are the ad types and formats:
LinkedIn uses an auction system to determine ad serving and total CPC. Take a look at this video breaking down how it works:
LinkedIn recommends a daily budget of at least $100 to get the best ad serving opportunity and highest quality clicks.
Here are a few tips if your budget affects performance: