--- title: Snapchat Insights On Gen Z Engagement And Consumption Trends description: Snapchat recently published a new 60-page 'Snapchat Generation' report that incorporates responses from over 27,000 daily users on the platform. 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[Orthopedics](https://www.theiamedia.agency/orthopedic-marketing) - [Plastic Surgery](https://www.theiamedia.agency/plastic-surgery-practice-marketing) - [About Us](https://www.theiamedia.agency/about-us) - [News & Updates](https://www.theiamedia.agency/blog) - [Podcasts](https://www.theiamedia.agency/podcasts) - [Careers](https://www.theiamedia.agency/careers) - [Resources](https://www.theiamedia.agency/resources) - [Contact Us](https://www.theiamedia.agency/contact-us) [![Schedule A Consultation](https://no-cache.hubspot.com/cta/default/5183040/4795f195-4234-426f-8756-67a684d6efca.png)](https://cta-redirect.hubspot.com/cta/redirect/5183040/4795f195-4234-426f-8756-67a684d6efca) ![](https://www.theiamedia.agency/hubfs/snapchat-logos1-ss-1920.jpg) # Snapchat Insights On Gen Z Engagement And Consumption Trends [![Cullen Andrew](https://app.hubspot.com/settings/avatar/c6645bea51eb6ee41be26871145a776a)](https://www.theiamedia.agency/blog/author/cullen) Written by [Cullen Andrew](https://www.theiamedia.agency/blog/author/cullen) Mar 15, 2021 12:58:30 PM Snapchat recently published a new 60-page 'Snapchat Generation' report that incorporates responses from over 27,000 daily users on the platform. These users are from various regions and the report provides insights into behaviors and habits of younger audiences. One main takeaway is that the next generation is much more likely to communicate with images as opposed to text. ![Snapchat Generation report](https://www.socialmediatoday.com/user_media/diveimage/snap_gen1.png) This data is also backed up by the rising popularity of Stories and other platforms such as TikTok. Video can express and convey messaging a lot better than text can, emoji's also can convey more meaning in fewer characters than standard text. Another data set from Snapchat shows that younger users feel empowered to influence change through digital connections. ![Snapchat Generation report](https://www.socialmediatoday.com/user_media/diveimage/snap_gen2.png) These same users also are using their influence to encourage responsible corporate behavior. ![Snapchat Generation report](https://www.socialmediatoday.com/user_media/diveimage/snap_gen3.png) It's become quite apparent that younger audiences are growing increasingly aware of social issues and are taking to social to express their stance, even looking for brands to do the same. Snapchat has noted that its users generally have higher discretionary spending capacity than non-users. Snapchat has been known to be popular with higher income audiences. ![Snapchat Generation report](https://www.socialmediatoday.com/user_media/diveimage/snap_gen4.png) Users on the platform are also increasingly showing signs of wanting to engage with new tech, such as AR, during their shopping experience. ![Snapchat Generation report](https://www.socialmediatoday.com/user_media/diveimage/snap_gen5.png) Take a look at the full report here: [Snapchat Generational Global Report](https://downloads.ctfassets.net/inb32lme5009/43BjmHUp4U3Sjp57NQXuMc/d82c389c4d304ce5cef66df925efc3bf/The_Snapchat_Generation_The_Real_Story.pdf)   Previous Story [← High Performing Video Content: 8 Types To Upgrade Your Strategy](https://www.theiamedia.agency/blog/high-performing-video-content-8-types-to-upgrade-your-strategy) Next Story [Google Shares 5 Video SEO Best Practices →](https://www.theiamedia.agency/blog/google-shares-5-video-seo-best-practices) ### Subscribe by Email #### Creative & UX - [Web Design](https://www.theiamedia.agency/web-design-services) - [Website Redesign](https://www.theiamedia.agency/website-redesign-service) - [Landing Page Design](https://www.theiamedia.agency/landing-page-design) - [Email Marketing](https://www.theiamedia.agency/email-marketing-services) - [Lead Nurturing](https://www.theiamedia.agency/lead-nurturing-services) - [ADA & WCAG Compliance](https://www.theiamedia.agency/ada-and-wcag-compliance) #### Content & Social Media - [Website SEO Copywriting](https://www.theiamedia.agency/website-seo-copywriting) - [Content Marketing](https://www.theiamedia.agency/content-marketing-services) - [Social Media Design](https://www.theiamedia.agency/social-media-design) - [Social Media Advertising](https://www.theiamedia.agency/social-media-advertising-services) #### SEO & Revenue Growth - [SEO Services](https://www.theiamedia.agency/seo-services) - [Local SEO Services](https://www.theiamedia.agency/local-seo-services) - [PPC Management](https://www.theiamedia.agency/ppc-management) - [Geofence Advertising](https://www.theiamedia.agency/geofence-advertising) - [Conversion Rate Optimization](https://www.theiamedia.agency/conversion-rate-optimization) - [Page Speed Optimization](https://www.theiamedia.agency/page-speed-optimization) #### Company - [About Us](https://www.theiamedia.agency/about-us) - [What We Do](https://www.theiamedia.agency/what-we-do) - [Who We Help](https://www.theiamedia.agency/who-we-help) - [Customer Support](https://www.theiamedia.agency/customer-support) - [News & Updates](https://www.theiamedia.agency/blog) - [Careers](https://www.theiamedia.agency/careers) #### Our Partnerships ![cropped-FloridaEntrepreneurAssociationLogo_175](https://www.theiamedia.agency/hs-fs/hubfs/cropped-FloridaEntrepreneurAssociationLogo_175.png?width=175&height=175&name=cropped-FloridaEntrepreneurAssociationLogo_175.png "cropped-FloridaEntrepreneurAssociationLogo_175") ![DroneCertified copy](https://www.theiamedia.agency/hs-fs/hubfs/DroneCertified%20copy.png?width=144&height=56&name=DroneCertified%20copy.png "DroneCertified copy") ![gcp-partner-no-outline copy](https://www.theiamedia.agency/hubfs/gcp-partner-no-outline%20copy.png "gcp-partner-no-outline copy") ![GooglePartnerBadge-1](https://www.theiamedia.agency/hs-fs/hubfs/GooglePartnerBadge-1.png?width=165&name=GooglePartnerBadge-1.png "GooglePartnerBadge-1") #### Receive Our Newsletter #### Contact Us Meet Us (By Appointment): 677 N Washington Blvd, Suite 45 Sarasota, FL 34236 Call: [(941) 444-1945](tel:1-941-444-1945) Email: [hello@theiamedia.agency](mailto:hello@theiamedia.agency) Copyright © 2024   |   Theia Media Agency   |    All Rights Reserved   |   [Privacy Policy](https://www.theiamedia.agency/privacy-policy)  |   [Accessibility Statement](https://www.theiamedia.agency/accessibility-statement) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Cullen Andrew", "url" : "https://www.theiamedia.agency/blog/author/cullen" }, "dateModified" : "2021-03-15T16:58:30.787Z", "datePublished" : "2021-03-15T16:58:30.000Z", "headline" : "Snapchat Insights On Gen Z Engagement And Consumption Trends", "image" : [ "https://www.theiamedia.agency/hubfs/snapchat-logos1-ss-1920.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.theiamedia.agency/blog/snapchat-insights-on-gen-z-engagement-and-consumption-trends", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.theiamedia.agency/hubfs/logo-theiamedia-color-75-Newlook%20copy.png" }, "name" : "Theia Media Agency" } } ```