Third-Party Platforms Will Soon Be Able To Schedule Instagram Stories

Meta has introduced a new feature in their Instagram Graph API that will allow third-party posting tools to schedule and post Instagram Stories. This update is beneficial for social media managers using a single platform to manage their content across multiple social media channels.

As per Meta:

“The Instagram Graph API enables Instagram Business accounts to publish up to 25 single images, videos, reels (i.e. single media posts), or posts containing multiple images and videos (carousel posts) per day using third-party developer platforms. This API enhancement will be available for the current version, v16.0, and all previous versions of the Graph API. As there are no new endpoints or permissions, Stories will become automatically available for developers who already have access to the Content Publishing API.”

For those who manage their Stories posts through apps like Hootsuite, having this additional feature on the primary dashboard for posting would be very useful. Although some prefer using the native app tools to post as it gives a better preview of how the post will look, having more options to manage all aspects of your social media presence from a single platform is also advantageous in many ways.