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Looking to begin your journey into Facebook Ads? Then the first step is educating yourself on the power of a Facebook Pixel!
Despite its reputation for being confusing, the FB pixel can be an invaluable tool when used correctly.
Although you may not be familiar with it, taking advantage of this incredible tool could help maximize your success in paid ads. To make things easier for you, we've put together this comprehensive guide that covers the following:
It carefully monitors the activities (known as “events”) that visitors complete while on your website.
If individuals find your website through a Facebook advertisement or another organic source like Google, then the FB pixel can capture data and retarget all previous visitors with targeted ads. This system helps increase conversions by providing potential customers with more personalized content that is tailored to their needs.
Here's an example:
Imagine a prospective customer who searches for shoes on Google and ends up landing upon your website. After looking through your shoe collection, they decide to add a single item into their shopping cart. That action has now been tracked by Facebook's pixel technology!
But that's not the only insight the pixel can gain. It has the capacity to accumulate data regarding everything from your newsletter sign-ups to searches conducted on your website.
When it comes to Facebook pixels, there are two main categories of events they track. To get a better understanding of these two distinct event types, let's explore each below.
As the name suggests, Standard Events are those events that Facebook has already classified for you.
To date, there are 17 events that fall into the "Standard Event" category:
Not only can you track standard events with custom conversions, but you can also get granular data to measure even more specific actions.
For instance, what if you wanted to keep tabs on the sales of your summer sneaker collection, bags and hats? All while keeping track of their total dollar value? Well now that's possible with custom conversions.
Bottom line: the Facebook pixel is an essential tool to unlock a comprehensive understanding of your target market and their customer journey.
Installing the Facebook pixel gives your business two invaluable advantages. It allows you to monitor important metrics and develop successful ads, but also helps maximize Return on Investment (ROI). Now let's get into the specifics of how it can improve your ads.
By leveraging the power of Facebook pixel, you can create targeted ads and show them to people who have already visited your website. This is a great way to boost engagement and encourage repeat visits!
This marketing approach, known as retargeting, not only increases brand recognition but also leads potential customers further down the sales funnel. Retargeting is an incredibly effective tool that has proven successful for countless businesses.
Are you looking to target audiences that match the characteristics of your existing customers? If so, Facebook Lookalike Audiences offer a great way for you to expand your reach and connect with more people who are similar to the ones already engaging with your business.
Creating a lookalike audience is the perfect way to expand your reach and connect with new potential customers that share similar qualities as those in your existing database. To make this happen, you must first have an established source of data such as a custom audience list or website visitors' contact information. Then, using Facebook algorithms based on several factors like demographics, interests and behaviors observed from other users into consideration, you can generate tailored audiences that are most likely to engage with your content.
Are you wondering if your Facebook ad campaigns were successful? With the pixel code installed on your website, tracking the conversions that resulted from those ads is effortless! This allows you to have a better understanding of how effective or ineffective they are.
You can even trace the journey your customer took from initial ad view to purchase with ease, no matter which device they use. For instance, if a user saw an advertisement on their mobile phone first and then converted on a desktop computer later; you'll be able to track that transition seamlessly!
Reaching out to previous customers is just as instrumental in growing your business revenue as acquiring new ones. After all, loyal customers are more likely to purchase from you again and again - making them an invaluable asset! Tap into the power of retargeting to generate multiple purchases from your customers! With Facebook's pixel, that is now a possibility.
By leveraging the data collected by the pixel, you can easily identify and enhance any ad campaign that is not reaching its desired impact. Ad insights give you an opportunity to maximize your return on investment while optimizing your online advertising efforts.
You may come to the realization that you must enhance your landing page, website or advertisement based on your current conversion rate.
Now that you have a better understanding of how the Facebook pixel can positively impact your business, it's time to install it on your website.
To kick things off, navigate to Facebook Events Manager and select Pixels. When naming the pixel, make sure it reflects your business accurately.
After you have successfully created and named your Facebook Pixel, it is time to embed the code onto your website. There are three options to choose from depending on your level of technical experience:
Are you using WordPress, Shopify, BigCommerce or any other ecommerce platform? You don't need to manually modify your code - Click here to view Facebook's article on pixel setup using partners that gives you the step by step instructions.
To install the pixel code at the bottom of your website's header section, you must first locate the corresponding header code on your website then paste the code Facebook provides at the bottom of the header section, just above the closing head tag.
If you don’t have direct access to your website's code or are working with a developer, Facebook provides a set of straightforward instructions that can be easily shared.
Before you finish you'll want to use the Facebook Pixel Helper to ensure it's properly functioning.
The Pixel Helper tells you:
If any issues arise with your pixel, Pixel Helper will let you know immediately so that you can quickly fix the problem.