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Google has rolled out its August 2024 core update, designed with a clear focus on surfacing more useful content, particularly from small and independent publishers. This update reflects Google’s continued efforts to enhance the quality of search results, aligning with the feedback received after the September 2023 helpful content update, which impacted numerous smaller sites. For businesses and publishers alike, this update could bring significant changes in rankings, particularly for those creating authentic, helpful content.
This isn’t just another standard core update from Google. According to John Mueller, Search Advocate at Google, this update addresses feedback from creators and focuses on promoting valuable content that serves users rather than content crafted solely to perform well in search rankings.
Mueller stated, "We aim to connect people with a range of high-quality sites, including small or independent sites that are creating useful, original content on relevant searches." The update’s goal is to better identify improvements made to websites and ensure that the best content rises to the top of the search results.
Alongside the update, Google has provided additional guidance on its help page for core updates, particularly for those who may experience changes in their rankings. While the core principles remain the same—create content for people, not search engines—this update is expected to offer better visibility for smaller, independent publishers that consistently produce helpful and relevant content.
If your website is negatively impacted by the August 2024 core update, Google’s advice remains consistent: focus on creating reliable, people-first content. There are no specific recovery steps that guarantee immediate results, but Google encourages site owners to review the types of content that users find valuable. Rankings may improve between updates, but the most significant changes typically occur after a subsequent core update.
Google has provided a list of questions to consider if your site is impacted, emphasizing the importance of helpful and satisfying content. The best approach for recovery is to align your content with what users genuinely need, rather than focusing solely on search engine optimization tactics.
This August update follows the March 2024 core update, which was one of the largest core updates in recent history. Here’s a recap of recent core updates:
Additionally, a spam update was rolled out between the March and August 2024 core updates, known as the June 2024 Spam Update, which took place from June 20 to June 27, 2024.
The August 2024 core update presents an opportunity for small and independent publishers to regain visibility and rank higher in Google’s search results. If your website has been impacted by previous updates, particularly the September 2023 helpful content update, this is your chance to watch closely for any recovery in the coming weeks.
At Theia Media Agency, we understand how crucial search engine visibility is for businesses in today’s competitive digital landscape. Our team specializes in crafting personalized, inbound marketing strategies that align with Google’s ever-evolving search algorithms. Whether you’re a small business, an independent publisher, or an established company, we help you grow by ensuring your content resonates with your target audience and meets search engine standards.
Ready to optimize your digital presence and navigate Google’s core updates with ease? Schedule a free consultation with Theia Media Agency through our website, and let’s create a tailored strategy that drives your business forward.
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