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Are you well-versed in ad terminology and lingo? Do you distinguish your ROAS from your ROI? Your CPM from your CTR? The advertising industry often throws around numerous terms that can be perplexing for newcomers in the digital ads realm. Deciphering advice notes and focusing on acronyms and abbreviations might seem daunting. Fortunately, Instagram has compiled a comprehensive guide providing a infographic that covers some of the most common ad industry terms. This resource can aid in comprehending the various elements of the advertising process. Take a look below 👇
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