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During the past year, Meta has been dedicated to enhancing its ad targeting procedures, aligning with the most recent data privacy changes and limitations. This endeavor has involved placing greater emphasis on AI and leveraging automation to maximize performance.
Recently, Meta's automated ad systems have been generating significantly improved results. In its latest earnings announcement, Meta revealed that its Advantage+ campaigns, powered by Meta AI to optimize ad performance, are proving highly beneficial for numerous brands. You can learn more about the positive impact of these campaigns in Meta's Q2 2023 Earnings Call Transcript.
As per Meta:
“With Advantage+ specifically, we’re seeing strong adoption and particular success with the e-commerce and retail verticals, and we’ve seen good traction with other verticals like CPG, especially DTC brands, and we’re continuing to launch features to unlock use cases for advertisers and make it easier for them to adopt Advantage+ campaigns and measure their performance gains.”
Meta is also introducing additional automation tools, such as creative tools, that could potentially streamline the entire process from start to finish, reducing the need for guesswork. While this may still be a while away, Meta has recently shared a comprehensive overview of key best practices to assist brands in maximizing the effectiveness of Meta ads. These practices aim to optimize ad performance through their system.
Refer to the complete infographic below for some valuable notes 👇
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