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[Orthopedics](https://www.theiamedia.agency/orthopedic-marketing) - [Plastic Surgery](https://www.theiamedia.agency/plastic-surgery-practice-marketing) - [About Us](https://www.theiamedia.agency/about-us) - [News & Updates](https://www.theiamedia.agency/blog) - [Podcasts](https://www.theiamedia.agency/podcasts) - [Careers](https://www.theiamedia.agency/careers) - [Resources](https://www.theiamedia.agency/resources) - [Contact Us](https://www.theiamedia.agency/contact-us) [![Schedule A Consultation](https://no-cache.hubspot.com/cta/default/5183040/4795f195-4234-426f-8756-67a684d6efca.png)](https://cta-redirect.hubspot.com/cta/redirect/5183040/4795f195-4234-426f-8756-67a684d6efca) ![](https://www.theiamedia.agency/hubfs/snapchat-icon-medium-1920.png) [Marketing](https://www.theiamedia.agency/blog/tag/marketing) | [Video Content](https://www.theiamedia.agency/blog/tag/video-content) | 1 min read # New Data On Rising Effectiveness Of 6-Second Ads Published By Snapchat [![Cullen Andrew](https://app.hubspot.com/settings/avatar/c6645bea51eb6ee41be26871145a776a)](https://www.theiamedia.agency/blog/author/cullen) Written by [Cullen Andrew](https://www.theiamedia.agency/blog/author/cullen) Mar 24, 2021 9:44:59 AM Snapchat commissioned MAGNA Global to conduct a study that included over 7,700 users on both mobile and desktop to get a better idea on how users react to varying video ad types. Snapchat reports that regardless of length, full-screen vertical ads on the platform drove more than 2x's the lift in awareness than other platforms tested. ![Snapchat video ad response](https://www.socialmediatoday.com/user_media/diveimage/Snap_video_response1.png) This data reveals that since these ads are only 6-seconds in length and less intrusive they tend to resonate with users. These 6-second ads proved to be more persuasive than 15-second slots across all age groups within the testing pool. ![Snapchat video ad response](https://www.socialmediatoday.com/user_media/diveimage/Snap_video_response2.png) It's important to note that Snapchat says these results are not universal across all campaign types. For brand launches Snapchat stated that 15-second ads tend to work better. 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