Do you know what's working on Instagram in 2021? How about which elements should you be adding into your approach when it comes to Instagram marketing?
The team from Mention teamed up with Hubspot and analyzed over 100 million public posts, from a million users, to establish key trends and shifts in Instagram user engagement.
Here are some of the key findings:
- Carousel posts have overtaken both single image and video updates as the most engaging type of post
- The caption length that saw the most engagement in between 1,000 and 2,000 characters
- Beauty and cosmetic industry related accounts received the most engagement, on average
Take a look at the infographic below to learn more:
You can download the full Mention x Hubspot Instagram Engagement Report 2021 by clicking here.
