--- title: New Report Covers Instagram Engagement Trends, Based on 100 Million Posts [Infographic] description: New Report Covers Instagram Engagement Trends, Based on 100 Million Posts [Infographic] image: https://www.theiamedia.agency/hubfs/contenidos-instagram-stories.png --- [![TheiaNew](https://www.theiamedia.agency/hs-fs/hubfs/TheiaNew.png?width=151&height=44&name=TheiaNew.png "TheiaNew")](https://www.theiamedia.agency) - [Creative & UX](https://www.theiamedia.agency/creative-and-ux) - [Content & Social Media](https://www.theiamedia.agency/content-and-social-media) - [SEO & Revenue Growth](https://www.theiamedia.agency/seo-and-revenue-generation) - [Company](https://www.theiamedia.agency/about-us) [![Schedule A Consultation](https://no-cache.hubspot.com/cta/default/5183040/4795f195-4234-426f-8756-67a684d6efca.png)](https://cta-redirect.hubspot.com/cta/redirect/5183040/4795f195-4234-426f-8756-67a684d6efca) #### Creative & UX Services - [Website Design](https://www.theiamedia.agency/web-design-services) - [Website Redesign](https://www.theiamedia.agency/website-redesign-service) - [Landing Page Design](https://www.theiamedia.agency/landing-page-design) - [Email Marketing](https://www.theiamedia.agency/email-marketing-services) - [Lead Nurturing](https://www.theiamedia.agency/lead-nurturing-services) - [ADA & WCAG Compliance](https://www.theiamedia.agency/ada-and-wcag-compliance) Follow our news and updates Get marketing tips, how-to's, and more! #### Content & Social Media - [Website SEO Copywriting](https://www.theiamedia.agency/website-seo-copywriting) - [Content Marketing](https://www.theiamedia.agency/content-marketing-services) - [Social Media Design](https://www.theiamedia.agency/social-media-design) - [Social Media Advertising](https://www.theiamedia.agency/social-media-advertising-services) Follow our news and updates Get marketing tips, how-to's, and more! #### SEO & Revenue Growth - [SEO Services](https://www.theiamedia.agency/seo-services) - [Local SEO Services](https://www.theiamedia.agency/local-seo-services) - [PPC Management](https://www.theiamedia.agency/ppc-management) - [Geofence Advertising](https://www.theiamedia.agency/geofence-advertising) - [Conversion Rate Optimization](https://www.theiamedia.agency/conversion-rate-optimization) - [Page Speed Optimization](https://www.theiamedia.agency/page-speed-optimization) Follow our news and updates Get marketing tips, how-to's, and more! #### Company - [About Us](https://www.theiamedia.agency/about-us) - [Resources](https://www.theiamedia.agency/resources) - [Podcast](https://www.theiamedia.agency/podcasts) - [Customer Support](https://www.theiamedia.agency/customer-support) - [Who We Help](https://www.theiamedia.agency/who-we-help) - [News & Updates](https://www.theiamedia.agency/blog) - [Careers](https://www.theiamedia.agency/careers) Follow our news and updates Get marketing tips, how-to's, and more! 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[Orthopedics](https://www.theiamedia.agency/orthopedic-marketing) - [Plastic Surgery](https://www.theiamedia.agency/plastic-surgery-practice-marketing) - [About Us](https://www.theiamedia.agency/about-us) - [News & Updates](https://www.theiamedia.agency/blog) - [Podcasts](https://www.theiamedia.agency/podcasts) - [Careers](https://www.theiamedia.agency/careers) - [Resources](https://www.theiamedia.agency/resources) - [Contact Us](https://www.theiamedia.agency/contact-us) [![Schedule A Consultation](https://no-cache.hubspot.com/cta/default/5183040/4795f195-4234-426f-8756-67a684d6efca.png)](https://cta-redirect.hubspot.com/cta/redirect/5183040/4795f195-4234-426f-8756-67a684d6efca) ![](https://www.theiamedia.agency/hubfs/contenidos-instagram-stories.png) [Instagram](https://www.theiamedia.agency/blog/tag/instagram) | [Marketing](https://www.theiamedia.agency/blog/tag/marketing) | 1 min read # New Report Covers Instagram Engagement Trends, Based on 100 Million Posts \[Infographic\] [![Cheyenne](https://www.theiamedia.agency/hubfs/Cheyenne%20Williams%20-%20Staff%20-%20Social%20Media%20Manager.jpg)](https://www.theiamedia.agency/blog/author/cheyenne) Written by [Cheyenne](https://www.theiamedia.agency/blog/author/cheyenne) Jun 7, 2021 2:21:35 PM Do you know what's working on Instagram in 2021? How about which elements should you be adding into your approach when it comes to Instagram marketing? The team from Mention teamed up with Hubspot and analyzed over 100 million public posts, from a million users, to establish key trends and shifts in Instagram user engagement. Here are some of the key findings: - Carousel posts have overtaken both single image and video updates as the most engaging type of post - The caption length that saw the most engagement in between 1,000 and 2,000 characters - Beauty and cosmetic industry related accounts received the most engagement, on average Take a look at the infographic below to learn more: ![Mention_InstagramReport2021_1](https://www.theiamedia.agency/hs-fs/hubfs/Mention_InstagramReport2021_1.png?width=800&name=Mention_InstagramReport2021_1.png) You can download the full Mention x Hubspot Instagram Engagement Report 2021 by [clicking here.](https://www.theiamedia.agency/hubfs/HubSpotMention_ebook_2021-0518-1222.pdf) ## Get Our Free Resource: [Five Tips For Successful Social Media Marketing](https://promo.theiamedia.agency/5-tips-for-successful-social-media-marketing) [![Social Lead Magnet CTA Image copy](https://www.theiamedia.agency/hs-fs/hubfs/Social%20Lead%20Magnet%20CTA%20Image%20copy.jpg?width=1200&name=Social%20Lead%20Magnet%20CTA%20Image%20copy.jpg)](https://promo.theiamedia.agency/5-tips-for-successful-social-media-marketing)   Previous Story [← 4 Tips To Improve Your Instagram Presence](https://www.theiamedia.agency/blog/4-tips-to-improve-your-instagram-presence) Next Story [LinkedIn Publishes Insights Into The Benefits Of A 'Brand and Demand' Ad Approach \[Infographic\] →](https://www.theiamedia.agency/blog/linkedin-publishes-insights-into-the-benefits-of-a-brand-and-demand-ad-approach-infographic) ## You May Also Like These Stories on Instagram [![](https://www.theiamedia.agency/hubfs/Instagram%20Marketing%20Sarasota.webp)](https://www.theiamedia.agency/blog/understanding-instagrams-algorithm-in-2025-a-comprehensive-guide) [Instagram](https://www.theiamedia.agency/blog/tag/instagram) ### [Understanding Instagram's Algorithm in 2025: A Comprehensive Guide](https://www.theiamedia.agency/blog/understanding-instagrams-algorithm-in-2025-a-comprehensive-guide) Feb 16, 2025 6:33:49 PM | 2 min read [![](https://www.theiamedia.agency/hubfs/Choosing-The-Right-Platform-YouTube-Shorts-vs-TikTok-vs-Instagram-Reels.png)](https://www.theiamedia.agency/blog/report-facebook-aand-instagram-reels-outperform-tiktok-clips) [Instagram](https://www.theiamedia.agency/blog/tag/instagram) ### [Report: Facebook Aand Instagram Reels Outperform TikTok Clips](https://www.theiamedia.agency/blog/report-facebook-aand-instagram-reels-outperform-tiktok-clips) Dec 20, 2023 11:57:06 AM | 3 min read [![](https://www.theiamedia.agency/hubfs/How-to-Create-Instagram-Ads-That-Convert-in-2022-Thumbnail.jpg)](https://www.theiamedia.agency/blog/mastering-instagram-ads-a-step-by-step-guide) [Instagram](https://www.theiamedia.agency/blog/tag/instagram) ### [Mastering Instagram Ads: A Step-by-Step Guide](https://www.theiamedia.agency/blog/mastering-instagram-ads-a-step-by-step-guide) Nov 23, 2023 2:07:16 PM | 3 min read ### Subscribe by Email #### Creative & UX - 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