We see a lot of business owners try to take on too many social media channels which typically doesn't work out, especially for those who don't have much time throughout the day. Take a look at the current platforms you are using and perform a quick audit to see how well each are performing. Pick one to two of them and hit them hard with meaningful content and engage with your audience.
Instead of scrambling to find content because you just realized you haven't posted in a while, start saving interesting content while scrolling through social platforms during the day. Facebook collections come in handy for easily sorting the posts you've saved, at the end of the day (or week) you'll have more than enough content to choose from to write/post about.
You likely have at least a few pieces of content that are really resonating with your audience, use them to create new splinter content. Pick a section of that content and make that the focus! This helps save you time, improves SEO, and best of all - you already know it has a high likelihood of performing well.
We've all been there, you get the idea for a post or new piece of content.....then a hour or two later you realize you really don't have anything to show for it. Set a timer for a half-hour and don't get distracted - focus on getting it done then take a break. You may come back and find out you need to rethink your approach, or you may realize you have a gem!
