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[Orthopedics](https://www.theiamedia.agency/orthopedic-marketing) - [Plastic Surgery](https://www.theiamedia.agency/plastic-surgery-practice-marketing) - [About Us](https://www.theiamedia.agency/about-us) - [News & Updates](https://www.theiamedia.agency/blog) - [Podcasts](https://www.theiamedia.agency/podcasts) - [Careers](https://www.theiamedia.agency/careers) - [Resources](https://www.theiamedia.agency/resources) - [Contact Us](https://www.theiamedia.agency/contact-us) [![Schedule A Consultation](https://no-cache.hubspot.com/cta/default/5183040/4795f195-4234-426f-8756-67a684d6efca.png)](https://cta-redirect.hubspot.com/cta/redirect/5183040/4795f195-4234-426f-8756-67a684d6efca) ![](https://www.theiamedia.agency/hubfs/InstaHashtag_vFinal.jpg.webp) [Instagram](https://www.theiamedia.agency/blog/tag/instagram) | 2 min read # Take Advantage Of Instagram's New Keyword Search Option To Grow Your Business In Three Ways [![Cullen Andrew](https://app.hubspot.com/settings/avatar/c6645bea51eb6ee41be26871145a776a)](https://www.theiamedia.agency/blog/author/cullen) Written by [Cullen Andrew](https://www.theiamedia.agency/blog/author/cullen) Dec 27, 2020 9:25:21 PM # Take Advantage Of Instagram's New Keyword Search Option To Grow Your Business In Three Ways ![Instagram](https://lh6.googleusercontent.com/7Ne4OAzor2CxcrjZgVfgjAVqE9h7FaKrUwPnP_q8r3OBBPxNjboR34lG_V237leJt35qRsS4s-fTv00abxxkAJ3fod9D49YCdgo4j-AUZLue_c5DC0vDpTBDOlp_ypW9wR_tIY9w) ## Engage With Customers And Grow Your Business Keywords offer a huge opportunity for business’ to find new customers, take advantage of instagrams keyword search to do just that One of the biggest opportunities for businesses to take advantage of Instagram keyword search is being able to find customers. Engaging with potential audiences across social media is key for growth. By searching for posts using keywords your ideal customers may use in their captions you can gain a better understanding of your audience and engage with them as well. This is a great opportunity to find new people and engage in conversations that ultimately build and nurture relationships. You will start to gain a better understanding of your ideal customers as well since you will begin to learn more about their interests outside of your brand, opening up new ways for you to appeal to them. ## ![Instagram Page](https://lh4.googleusercontent.com/pkPyjrxD9Y871vfezFoeGoMKZH4elGcxyesXSmfuI7DnLYJTwKrYWg0Kukw2ozJXoCRMyySdH7u9G4k1jAJu7Zuh8bO40JyP7CQnd-Dk0ZyG4vVLHmZFVfZMkoeakPfAydh6wDsD) ## Conduct market research and analyze competitive landscape A great way to improve your growth on social media is to focus on social listening which allow you to analyze competition and get in the mindset of your ideal customers. Using instagrams keyword search tool you can now lookup the keywords your competitors use and learn how their audience is reacting. This opens up a huge opportunity to discover any problems you can solve for customers with your products and/or services. By engaging in social listening you will ultimately begin creating better, more meaningful content for your audience.  ## ![Instagram Search](https://lh3.googleusercontent.com/18fKRNKtOZMG3dT-Xs0n5KGTBIkX8na8HeVfBeMGehYkdugviqoF8tBYcMtWFncxKW-7OoKspj-E65mWqnXmGqbP6koWm7XgalqfH-083pEeM9llnxOXbFofqsJNWIF9Qa7ChTm7) ## Help your ideal customer find you Now, with instagrams keyword search, customers can find you with ease. By utilizing social listening and honing in on your target audience you’ll be making it way easier to get noticed - it’s a win for your business and for the customer. The keyword search may seem like a small thing however it is the perfect addition that really allows you to dig deeper into the mind of your customers. 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