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With Facebook and Apple both looking to release their own versions of AR glasses, it’s easy to see AR is set to become a huge focus in 2021.
Snapchat continues to provide advanced AR tools within it’s app. In 2020 Snapchat added new AR options such as Ground Transformation effects, shoppable “Try-ON” campaigns, 3D body scans, barcode scanning options, and more. On top of all that, they also launched a $3.5 million dollar AR creator fund to push advancements in creative AR applications.
Have you considered how to implement AR into your digital marketing strategy? Snapchat has published a new listing including some of the top AR campaigns of 2020, keep reading to take a look.
There are plenty more examples featured in Snapchat’s complete overview that can help give you more inspiration on ways to tie in AR with your marketing strategy, take a look by clicking here.