Top Snapchat AR Campaigns of 2020

With Facebook and Apple both looking to release their own versions of AR glasses, it’s easy to see AR is set to become a huge focus in 2021.

Snapchat continues to provide advanced AR tools within it’s app. In 2020 Snapchat added new AR options such as Ground Transformation effects, shoppable “Try-ON” campaigns, 3D body scans, barcode scanning options, and more. On top of all that, they also launched a $3.5 million dollar AR creator fund to push advancements in creative AR applications.

Have you considered how to implement AR into your digital marketing strategy? Snapchat has published a new listing including some of the top AR campaigns of 2020, keep reading to take a look.

Campaign: Gucci shoes “Try-on” lens:

Campaign: NYX make-up “Try-on” Lens, plus a virtual store tour

Campaign: Money scanning Lens (highlighted the WHO's efforts to combat COVID-19)

Campaign: Trolls World Tour effects (focused on the Snap Camera for your virtual meetings)

There are plenty more examples featured in Snapchat’s complete overview that can help give you more inspiration on ways to tie in AR with your marketing strategy, take a look by clicking here.