Take a look at the average engagement of carousels stacked up against other post types. Instagram carousels are a great way to share long-form content such as podcast show notes, emails, and ebooks.
Try summarizing content into 1-2 slides each using captions then on the last slide use a CTA to encourage engagement such as comments and shares.
Quotes shared as screenshots of tweets usually perform better on Instagram than other types of sharing in different styles. You can even take advantage of design templates to create quote graphics that look like tweets which will make it easier to share.
If you have a YouTube video, take shorter clips and use them to get multiple posts from one video. This allows you to create micro-specific content taken from the larger picture to share with your audience.
Trim and resize your videos to make them IGTV-friendly. You can also use your YouTube video descriptions as the caption for the IGTV content.
Click here to get our free guide 'Five Tips For Successful Social Media Marketing'.
