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As numerous prominent YouTube content creators have made the transition to podcasts, it is only logical that YouTube should extend its presence in this industry. By offering both short and long-form videos, they are delivering comprehensive media options for their creative talent. Although progress has been slow with regard to podcasting, the introduction of a feature that allows users to upload and manage audio files on the YouTube Studio app marks another significant step forward by YouTube into this space.
As per YouTube:
“To make it easier for creators to distribute their podcasts on YouTube, we’re running an experiment that allows you to create a podcast or set an existing playlist as a podcast within Studio.”
Participants of the study have the ability to upload a podcast through YouTube Studio's "Create" feature. Additionally, all uploaded podcasts can be accessed via the Podcasts tab under the "Content" menu.
Moreover, YouTube is currently trialing new podcast analytics to provide metrics on the performance of your podcasts distinct from videos. With these insights at hand, you can effortlessly track the success of your podcasts without having to differentiate them from other video uploads.
As audio consumption increases, YouTube is accordingly tailoring its tools to fit with this trend. Currently, YouTube Music boasts over 77 million paying subscribers and demonstrates that even without visuals, there's much enthusiasm for audio-only content. Evidently, sound remains a key factor in the platform’s broader offer.
By introducing podcasts, YouTube is taking a major stride towards becoming a comprehensive media provider for its creators that now include both short- and long-form video. The rise in popularity of YouTubers' own podcasts makes this expansion even more logical. While the process may be moving slowly, the recent addition to their platform will help them reach their vision sooner rather than later.