YouTube Unveils New Content and Ad Features at Brandcast

YouTube is stepping up its game with a host of new content and ad features, unveiled at the 13th annual Brandcast event at David Geffen Hall, Lincoln Center. These updates are set to offer brands and creators even more ways to engage with audiences and drive viewership.

Key Announcements from Brandcast

WNBA Friday Night Games

In a major collaboration with Google and Scripps Sports, YouTube TV will now feature locally televised WNBA Friday night games on ION in both home and away markets. Starting May 31 and continuing through the regular season, YouTube TV will be the only digital multichannel video programming distributor (dMVPD) carrying both local and national WNBA games as part of its Base Plan.

Creator Takeovers via YouTube Select

Expanding on a successful pilot from late 2023, YouTube is rolling out Creator Takeovers to more creators. This program allows brands to collaborate with top YouTube creators to secure a 100% share of voice on their channels, leveraging the strong connections between creators and their fans.

Non-Skippable Ads for Video Reach Campaigns

YouTube is introducing a new AI-powered ad format optimized for connected TV (CTV). This format utilizes non-skippable assets across in-stream inventory, designed to maximize reach and engagement on larger screens.

Branded QR Codes

To enhance interactivity, YouTube has launched branded QR codes. These modernized QR codes put brands front and center, making it easier for viewers to engage directly with advertisers through their mobile devices.

The Future of Content and Advertising

Neal Mohan, CEO of YouTube, emphasized the platform's evolving role in the entertainment landscape, stating, “Creators are the new Hollywood. They are redefining TV genres and deserve the same recognition as traditional media professionals. It’s time a creator won an Emmy.”

Mary Ellen Coe, Chief Business Officer of YouTube, highlighted the unmatched engagement levels on the platform, noting that fans eagerly await new videos and engage deeply with content, presenting prime opportunities for brands.

Sean Downey, President of Americas and Global Partners at Google, underscored the role of AI in enhancing ad solutions, improving brands' ROI through advanced targeting and optimization.

Unmatched Viewer Engagement

The evening was not just about announcements. It also featured performances by Billie Eilish with FINNEAS, Benson Boone, and Stray Kids, alongside appearances by popular YouTube creators like Haley Kalil, Kinigra Deon, Ryan Trahan, Shannon Sharpe, and Zach King.

The event reinforced YouTube’s dominant position in the streaming landscape:

YouTube leads in streaming watch time, maintaining its top spot since February 2023 (Nielsen).
9 out of 10 viewers use YouTube, making it a preferred platform (Pew Research).
Living room views have surged by over 130% from 2020 to 2023, with viewers watching over 1 billion hours of YouTube on TVs daily.

Why Choose Theia Media Agency?

At Theia Media Agency, we understand the power of YouTube as a platform for both content and advertising. Our team of experts can help you navigate these new features to maximize your brand's reach and engagement. With our tailored strategies and in-depth understanding of digital marketing, we ensure your campaigns are optimized for success.

Ready to Elevate Your Brand?

Don’t miss out on the opportunity to leverage YouTube’s latest tools to connect with your audience like never before. Schedule a consultation with Theia Media Agency today, and let's take your digital marketing strategy to the next level.